In this first module, in addition to understanding what the metaverses are and how they are structured, we will address together the main doubts that those who approach it for the first time typically have.

Facebook’s rebranding to Meta has completely changed the game and launched the “Metaverse concept” on a global scale. Meta’s Metaverse is called Horizon, while Microsoft’s is called Mesh. In this module, we will delve into these two realities.

We begin our journey through the metaverses by exploring one of the most popular: Roblox. We will discover this platform, halfway between gaming and entertainment, and we will clarify Roblox’s mission, values and target audience.

The Decentraland Metaverse is best known for hosting events for numerous internationally renowned fashion brands. We will analyze the strategy they have adopted and why they have chosen this platform.

In this section, we compare three apparently very different metaverses. The comparison is useful to highlight the strengths and weaknesses of each and to understand how, when creating a content strategy, it is necessary to bear in mind the peculiarities of each Metaverse.

We will delve into the features of Spatial, a platform particularly suitable for e-learning and corporate activities. Webinars, meetings, and immersive courses are growing more and more on Spatial. Let’s discover together the potential of this Metaverse.

Somnium Space differs from other metaverse because it was designed for and with the community. There are no centralized entities, everything is in the hands of the users. Let’s find out how it works and what its advantages are.

Creating content for an entirely new spatial and temporal dimension can be a difficult and complex task. Let’s analyze together how to plan a content strategy and what tools and professionals are indispensable for this new customer journey.

In this module, we will take an in-depth look at the connection between the metaverses and the so-called “Social TVs“, a constantly growing phenomenon that allows real time interaction between viewers, brands, editors and content creators.

Organizing webinars, meetings or interviews in the metaverses is a prospect that appeals to many companies and represents a great opportunity for HR departments. But, like any revolution, this dimension of “virtual onboarding” brings with it doubts and issues to solve. Let’s delve into it together.

We will analyze a case study in the real estate sector. Let’s see together how the strategy was managed and what strengths and weaknesses the content strategy applied had.

Let’s now discover the steps a multinational automotive company followed to launch a new car model in the Metaverse. The example will be useful to deepen some of the cornerstones of Metaverse Marketing.

Is there a vertical Metaverse regarding different product/service niches? What interactions can be included in an immersive environment? The real question brands should ask themselves is: what is the purpose of my presence in the metaverses? In this module, we will answer these and other questions on brand strategy in the Metaverse.

Customers often ask if and how they can sell in the metaverses and what products and services are best suited for this new web 3.0. You will find all the answers In this module.